Six stages. Six checkpoints. One continuous flow.
Every nexbi engagement follows the same pipeline — configured differently for founders and operators, but always transparent, always resumable, always human-approved at the decisions that matter.
Intake & Classification
The foundation of your engagement.
You describe your idea or business in plain language. An intake router agent analyses your input and classifies the engagement as FOUNDER, OPERATOR, or HYBRID — then configures the appropriate agent pipeline for your context.
Agents involved
- Intake Router
Artifacts produced
- EngagementProfile
- Pipeline configuration
Discovery
Market reality, not guesswork.
For founders: AI agents research your niche — competitor landscape, search demand, customer pain points mined from Reddit and Hacker News, and a ranked ICP hypothesis. For operators: a comprehensive map of your current workflows, tools, and the AI opportunities ranked by impact and effort.
Agents involved
- Discovery — Founder
- Discovery — Operator (AI Audit)
Artifacts produced
- MarketBrief.md
- ICPHypothesis.json
- OpsMap.md
- AIOpportunityList.json
Human checkpoint — You review and approve the problem framing before validation begins. Any corrections here prevent wasted effort downstream.
Validation
Real signal. Honest recommendation.
Shared across both flows. Agents gather live market data: search trend analysis via SerpAPI, Reddit pain quotes, competitor revenue signals, and a scored go/no-go recommendation. You get a transparent report — not a nudge to proceed regardless of signal.
Agents involved
- Validation Agent
Artifacts produced
- ValidationReport.md (with go/no-go score)
- CompetitorMatrix.csv
- PainQuotes.json
Human checkpoint — You make the go/no-go decision. If you want to pivot, the agent re-runs on the new angle. Nothing moves forward without your approval.
Strategy
A plan you can actually execute.
Based on your validation output, a strategy agent drafts a concrete 90-day playbook: week-by-week milestones, a pricing model, your three most important KPIs, and the specific actions your team needs to take each week.
Agents involved
- Strategy / Playbook Agent
Artifacts produced
- Playbook.md
- KPITargets.json
Human checkpoint — You review the 90-day plan, adjust milestones, change pricing, or add constraints. This is your business — the plan should reflect your reality.
Asset Generation
Everything you need to launch.
Three sub-agents run in sequence: Brand (name, logo concept, color palette, voice guide), Copy (hero text, ad variants, email sequence), and Web (a live Tailwind landing page built from your brand kit and copy). A fourth sub-agent handles SOPs and workflow automations for operator engagements.
Agents involved
- Brand Asset Agent
- Copy & Ads Agent
- Web Asset Agent
- SOPs & Automations Agent
Artifacts produced
- BrandKit/ (SVG logo, palette, voice guide)
- copy.md
- ads.json (5 variants)
- landing.html
- SOPs/*.md
- workflows/*.json
Human checkpoint — Brand is a taste call — you pick the name, visual direction, and approve the copy before anything goes live.
Deploy & Operate
Live. Monitored. Continuously improving.
Deployment publishes your landing page to a live URL on your domain, wires the Stripe test checkout, connects email capture, and integrates any approved automations. The Operate loop then runs weekly — pulling KPIs, flagging anomalies, and surfacing your next three recommended actions.
Agents involved
- Deployment Agent
- Operate / Monitor Agent
Artifacts produced
- Live URL (your domain)
- Weekly review reports
- Next-action recommendations
Human checkpoint — You approve publish explicitly. Nothing goes public without a deliberate click.
Design guarantees
Resumable at any point
Kill the worker, restart it, and the pipeline picks up where it left off. No steps repeat. No work is lost.
Every action audited
Every agent tool call, every token spent, every cost is logged to an immutable audit trail you can inspect at any time.
All artifacts versioned
Every generated file is stored and versioned. You can review, download, or regenerate any artifact independently.
Dry-run by default
Ad campaigns are built and serialized — never posted live without your explicit action. No unintended spend.
See it in action.
Join the waitlist and be among the first to run a live engagement.